Is it possible that all the positive headlines marking the passing of Sir Edmund Hillary, first conqueror of Mt. Everest, will give Hillary Clinton a spike in the polls? I wonder when I see headlines like these: Hillary stood for adventure (AP); Mountaineers remember Hillary (AP) . For starters, it's name repetition, which is always positive in a game based on advertising. Secondly, these headlines could totally confuse the think-first-read-second crowd. I wouldn't be surprised if throngs of voters start really associating Hillary with "adventure" the way they associate Obama with "change."